Beoplay Portal
It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.
Beoplay Portal Advertising Campaign by Carlos Cabrera was selected as an innovative representation of communication design by the A' Design Awards. Beoplay Portal Advertising Campaign was awarded the Platinum A' Design Award in Movie, Video and Animation Design in 2023. The A' Movie, Video and Animation Design Award is an international, jury-voted, fair and ethical design award that celebrates exceptional design of feature films, short films, documentaries, animations, music videos, experimental films, commercials, trailers and more.
